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It’s Time for a Change in How We Determine Equipment Values

[Author: Tom Junge, 07.2016 | Keywords: Iowa Field Notes, Equipment Values, Change] Not too many years ago (maybe 5 or 6 years), dealers used the “Official Trade-In Guide” to determine the value of equipment. Depending on the condition of the equipment, dealers primarily used Retail Price or Trade Premium. When the ag industry boomed, trade-in… Read More »

Find Your “New Normal”

Find Your “New Normal”

[Author: Cindy Feldman, 07.16 | Keywords: Marketing, Change] It was Neale Donald Walsch who said: “Life begins at the end of your comfort zone.” And it cannot be more true if you think about the correlation of where the equipment industry is right now. Most often, people live their lives in their comfort zones—afraid to… Read More »

Changing Times: Require Dealers to Change Business Practices

Changing Times: Require Dealers to Change Business Practices

[Author: Tom Junge, 05.2016 | Keywords: Iowa Field Notes, Change] During my visits with dealers, many have brought up the old saying ìbad habits are learned in good times.î Dealers are starting to recognize that they have developed bad habits or ignored good business practices during the robust years of the ag economy. Many are… Read More »