[Source: INEDA, 01.2016 | Keywords: Smartphones, CAT, Caterpillar]
The Caterpillar brand exudes power on jobsites around the world. So, if anyone was going to tailor the smartphone to the construction industry, Cat was the perfect manufacturer to give it a try.
Caterpillar, known for making products that are both strong and practical, followed this same approach when entering the cell phone marketplace. According to the company’s website, “We can’t be dealing with fancy, overdesigned phones that smash if you drop them. Instead, we make innovative, tough devices that won’t let you down in tough situations. Durability is at the heart of every Cat® product, whether it be a multi-terrain loader or a pair of work boots. Cat phones are no exception.”
In 2013, Cat partnered with UK tech design firm Bullitt Group to design the B15 smartphone, with the goal of being the first and only smartphone to target construction workers and the demands of the construction industry. Since that time, Cat has released additional devices, with its most recent, the S40 smartphone, released last fall.
The company wants the devices to mirror Caterpillar machines in more than just appearance. So, rather than focusing on things its users don’t know they want, Bullitt designers are much more interested in the things users know they want. Their ultimate goal is to build phones that can be leaned on and abused in the field with the same trust placed in Cat’s dependable machines.
The S40 is powered by a fast, quad core processor coupled with 1GB of RAM and runs the latest version of Android. It has a 4.7 inch display and features a 2-megapixel front-facing camera and an 8MP rear camera capable of shooting 1080p video. In addition, the S40 is drop, water-and dust proof to military specifications and the screen can be used while wearing work gloves and when the screen is wet. The S40 retails for $399.99.
For additional information on Cat smartphones, visit catphones.com.