[Author: Cindy Feldman, 03.17 | Keywords: Marketing, Logo, History]
We call ourselves INEDA.
Same company. Same name. Now with a refreshed, new look to better represent who we are and where we’re headed in the future.
We’ve always been about serving and advocating for equipment dealers and always will be. But even so, our business has evolved during the past decades. We needed our visual identity to evolve, too. Something to better reflect that what we used to think of as traditional equipment now has evolved into a very large, competitive, global environment. And just as our dealers’ and manufacturers’ equipment has evolved, so has our logo.
While we are a mouthful to say—Iowa-Nebraska Equipment Dealers Association—we tie up neatly into a very concise shape. Nimble as the market around us, we want our partners to know that we are on the same plane as them—and adjusting as needed.
We might look different, but we’ll continue to serve you with the excellent customer service, respect and experience you’ve come to expect. Our talents and ideas are what make us great. And our dealers and their equipment will always be our focus.
Yes, the logo has changed. We have fresh colors and crisp words to match our popular Retailer magazine and RoundUp eNewsletter. We’ve been testing it out on these two pieces a little over a year. You can now ready yourself for two BIG things that will take place from INEDA: the first being the use of the logo on all correspondence coming your way. This includes: emails, written correspondence, envelopes, legislative alerts, social media and on all of our websites. The second exciting thing will be the roll-out of our new website very soon. Each has come to fruition with a lot of work by staff and I think you’re going to like them both very much.
We will be updating both of our show sites—nebraskaagexpo.com and iowaagexpo.com-—as summer kicks off. We’re excited about that, too, because we serve over 900 companies at each show and spend a good portion of our year making each show better than the previous one.
There will also be other things coming your way…social media kits for each of our farm shows, more videos to repost and share on social media, more in-depth stories in Retailer…downloadable photos, videos and library articles on our new website…webinars to help grow your business and better, integrated communications.
Check out the timeline below. Wow! As they say, “We’ve come a long way, Baby!” Our earliest logo is from 1900 when our association was the “Iowa Implement Dealers Association.” In 1944, Iowa changed to “Iowa Retail Farm Equipment Association” and in 1950 they adopted another logo. Fifteen years later, both the logo changed and the name changed to “Iowa Retail Farm and Power Equipment Association.” Six years later, in 1971, that logo was simplified to “Iowa Farm Equipment Assocation” and the shape of the logo took on the state of Iowa. Concurrently, Nebraska’s first logo appeared in 1922 as the Mid-West Implement Dealers’ Association. After changing to the Mid-West Retail Farm Equipment Association in 1949,
Nebraska couldn’t resist logo changes in 1971 and 1973. Iowa and Nebraska joined forces in 1980, and we called ourselves “Iowa-Nebraska Farm Equipment Association, Inc.”
Up to this time, not much color was used when using our logo and logos at that time were very detailed in their depiction of farm practices and equipment. The name changed again in 1994 to Iowa-Nebraska Equipment Dealers Assocation and a full-color, graduated logo complete with line-art and a different background shape was added. And finally, since equipment keeps changing shape, we’ve decided to pull it out of our new logo and use solid-shaped, black and white icons to represent who we are in different places such as the header on both the Retailer and RoundUp.
For us, the change to our logo is a new chapter in our history. A defining moment but certainly not the only one we’ll have.
Our lives are full of defining moments: Job changes. Kids off to college. New homes. Grandkids. Retirement. Dog-friendly work environments. Our employees are passionate about what we do and who we are—sharing innovative ideas, equipment expertise and helping you find real-solutions to fit your dealership.
So what are you waiting for? Let’s get started and find out how we can help you with YOUR defining moment and get you one step closer to achieving your goals.
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About the Author
For nearly three years, Cindy has managed marketing and communication efforts for the Association and Power Farming Shows through print, electronic and social media. Outside of work, Cindy can be found traveling, gardening, hunting for cool vintage finds, running, biking and hanging out with her dog, Jack.