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Posting jobs on Facebook helps you spread the word that you’re hiring to a broader audience. It’s also easy for your employees to share a Facebook job post with their network, expanding your outreach even further.

Below are examples of what to include in your job post. Adjust your tone depending on your dealership’s voice (for example, casual or formal). No matter your tone, be sure to include useful information like:

  • Job title: Put the job title in a prominent place (preferably the headline) to attract the right audience quickly.
  • Location: Be clear about the job’s location, particularly if you have offices in various regions or if you offer remote work options.
  • Benefits: Include something that’ll grab candidates’ attention, like attractive perks or training opportunities.
  • Call to action: Make it easy for candidates to apply by adding a link or a button that will direct them to an application form or your careers page.

What do you include in the posting?

Use action words that draw excitement from the potential candidate:

  • “Have fun working alongside a team that enjoys what we do and with whom we do it…”
  • “Enjoy working indoors/outdoors while performing a variety of different tasks from day-to day such as…”
  • “Learn new skills about…”
  • “Operate a variety of…”

Expand your search net when possible and state that in your job ad:

  • “This is a great opportunity for teachers, college students, and retirees, but all candidates will be considered.”

Be honest but positive:

  • “When “work-from-home” doesn’t really work. #driven #dependable #fearless #respectful”

Be straight-forward:

  • “It’s tough work for tough people who like to get things done! We offer full benefits as well as many employee perks, like access to telemedicine, life insurance, professional development, and more.”

If you run a dealership and treat your employees like family, then don’t be afraid to state that!

  • “Join a growing dealership that treats you like FAMILY. [YOUR DEALERSHIP] currently has openings for [LIST POSITIONS HERE]. We offer benefits like health, vision and dental insurance, and 401(k) with match. In addition, we have perks like your own truck with a CDL, free access to health care professionals, free life insurance, professional development, paid on-the-job training, and more!”

Set your standards:


Use titles that grab candidates’ attention:

  • “We’re hiring anyone willing to put in the work. If you’re DRIVEN, DEPENDABLE, FEARLESS, and RESPECTFUL we want you in the [YOUR DEALERSHIP] FAMILY.”
  • “When you work hard for us, we work hard for you. We believe work ethic is everything. Show up on time, every time, get the job done right, and have a little fun along the way. If all that sounds good to you, we want to see your application. If not… take it to the competition.”

Be sure to share the difference (Whatever you think your competitive advantage is!) between your dealership and the competition in your job descriptions and under your job postings on your website:

  • “[YOUR DEALERSHIP] prides itself in its company core values, and we like to think it’s one of the many things that sets us apart from the rest of the field. Our team is driven, taking on each task with a “can-do” attitude and always putting our people first, whether that’s who we’re working with day-to-day or the employees that keep our dealership up and running. We’re nothing without our customers, our team, our families, even our competitors, and remembering this is key to keeping us respectful and humble in all that we do. We’re determined to be dependable, and we don’t stop until the job is done. And, of course, we’re thinkers. It’s our fearless forward-thinking that saves us time and money and keeps us up with the times.”

Mention why “hard work” pays off:

  • “Hard Work Pays Off. When you work hard for us, we work hard for you. And that’s exactly why we offer our crews the most competitive benefits package the construction industry has to offer. As a [YOUR DEALERSHIP] employee you will receive: competitive pay, employee stock ownership plan—enrollment after one year of service, life, medical, vision and dental insurance coverage, accident, cancer, and critical illness insurance coverage, 401k enrollment options, family-focused environment, and company-sponsored outings and events.”

Are you an Equal Opportunity Employer?

  • “[YOUR DEALERSHIP] is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, genetic information, national origin, marital status, disability, or protected Veteran status and will not be discriminated against.”

State the job requirements clearly:

  • “We need individuals that are true TEAM players, who are flexible and have a positive attitude.”
  • “Good work ethic. Applicants must be able to adapt to a variety of different labor assignments.”
  • “Ability to work closely with other employees and supervisors.”
  • “Ability to understand and follow instructions from supervisors and crew leads, as well as take instruction without conflicts.”
  • “Available to work overtime when in peak season, but work flexible schedule in off-season.”