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As the CEO of INEDA, I believe that innovation is not merely a tool for progress; it’s the very essence of what connects us as individuals and communities. In the equipment realm, innovation is not just about adopting new technologies or techniques; it’s about re-imagining the way we interact with the land, the market, and each other. It’s about pushing the boundaries of what’s possible and forging a path towards a more sustainable and prosperous future.

At our Iowa and Nebraska Ag Expos, we are not just hosting events; we are cultivating a culture of innovation. We recognize that our dealers play a pivotal role in shaping the future of both agriculture and construction; that’s why we’re committed to providing them with a platform to explore, learn, and grow. By bringing together talented and bright innovators, we aim to inspire our dealers to embrace new ideas, experiment with novel approaches, and ultimately, drive positive change in the industry.

We firmly believe that the future lies in the hands of those who dare to innovate. It’s the innovators who see challenges as opportunities, who refuse to accept the status quo, and who relentlessly pursue better solutions. Allowing innovation to take root (no pun intended) can give dealers the ability to diversify beyond their current product mix and services offered to customers.

This opens new opportunities, allowing our members to have a tighter grip on their future. By championing innovation at our expos, we are not just investing in the success of our dealers; we are investing in the resilience and sustainability of our agricultural communities. Together, let’s embrace innovation as the cornerstone of a brighter and more prosperous future for agriculture in Iowa, Nebraska, and beyond.