As the marketing landscape evolves rapidly in 2024, it’s crucial for dealerships to keep up and stay ahead of the curve. with the latest marketing trends isn’t always easy. Keeping up isn’t easy, but to succeed in the fast-paced marketing world — I’d challenge you to pick 3 or 4 of the insights below to focus on and see what adifference it can make!
1. Short-form Video Content Dominance
Insight: Short-form video content on platforms like TikTok, Snapchat, Reels, and YouTube Shorts continues to engage audiences effectively, with 53% of marketers utilizing this format in 2024.
Actionable Steps:
- Invest in creating concise, engaging short-form video content.
- Analyze platform-specific engagement to tailor your video strategy.
- Re-purpose successful video content across different short-form video platforms.
2. Authenticity Through Brand Values
Insight: With 82% of shoppers preferring brands that align with their values, content authenticity becomes pivotal.
Actionable Steps:
- Conduct surveys or use social listening tools to understand the values important to your audience.
- Integrate these values consistently across your marketing content.
- Regularly communicate your brand’s commitment to its values through storytelling.
3. The Rise of Social Media Advertising
Insight: Social media advertising remains a key strategy, with 36% of marketers planning to increase their investment in 2024.
Actionable Steps:
- Collaborate with influencers that resonate with your target audience for social media advertising opportunities.
- Ensure your social media ads provide value and blend seamlessly with the platform’s content.
- Track and analyze the performance of social media ads to refine your strategy.
4. Influencer Marketing’s Strategic Role
Insight: Influencer marketing remains critical, with a notable shift towards micro-influencers for their authenticity and engagement rates.
Actionable Steps:
- Identify and partner with micro-influencers who share your brand’s values and have an engaged audience.
- Co-create content that resonates with the influencer’s audience while staying true to your brand.
- Measure the impact of influencer campaigns on brand awareness and conversion rates.
5. Podcasts and Audio Content’s Steady Growth
Insight: The popularity of podcasts and audio content continues to rise, with 82% of marketers planning to increase or maintain their investment.
Actionable Steps:
- Launch a podcast series that aligns with your brand’s expertise and audience interests.
- Consider audio content in your content strategy, such as audio books or branded playlists.
- Collaborate with established podcasts for guest appearances or sponsorships.
6. The Enduring Power of Blogging
Insight: Blogging remains a cornerstone of content marketing, with 92% of marketers planning to maintain or increase their investment.
Actionable Steps:
- Consistently create and publish valuable, SEO-optimized blog content.
- Engage with your audience through comments and social sharing.
- Utilize analytics to understand which content performs best and refine your blogging strategy.
7. Infographics Drive Engagement
Insight: Infographics remain popular for their ability to convey complex information in a digestible format, with 88% of marketers investing in them.
Actionable Steps:
- Create high-quality infographics that highlight key industry data, trends, or how-to guides.
- Share infographics across your social media, blog, and email campaigns.
- Encourage sharing and use infographics in presentations or sales materials.
8. Social Media Selling Increasing in Popularity
Insight: Social media channels are increasingly becoming shopping destinations, changing consumer purchasing behaviors.
Actionable Steps:
- Integrate social media shopping opportunities into your strategy, by using the channel to promote products and services you sell or even to promote an online store you may have.
- Create shoppable posts and ads to streamline the purchasing process so your audience knows what products and services you sell.
- Monitor and analyze the performance of social selling efforts to optimize your approach.
9. TikTok’s Growing Brand Interest
Insight: TikTok’s marketing appeal continues to grow, with brands planning to increase their investment to tap into its vast, engaged audience.
Actionable Steps:
- Develop creative, trend-aligned content for TikTok to engage users.
- Experiment with TikTok ads and influencer partnerships to expand reach.
- Analyze TikTok analytics to refine content and maximize engagement.
10. Strategic Focus on Multiple Social Channels
Insight: Marketers typically manage three to five social channels, tailoring their strategies to each channel’s unique audience and features.
Actionable Steps:
- Choose the right mix of social channels based on your target audience and marketing goals.
- Tailor content and engagement strategies for each channel, leveraging their specific strengths.
- Regularly review channel performance and adjust your strategy to optimize results.
Staying informed and agile is the key to evolving marketing landscape of 2024 to leverage these trends for dealership marketing success.
6. The Enduring Power of Blogging
Insight: Blogging remains a cornerstone of content
marketing, with 92% of marketers planning to maintain or increase their investment.
Actionable Steps:
Consistently create and publish valuable,
SEO-optimized blog content.
Engage with your audience through comments and social sharing.
Utilize analytics to understand which content
performs best and refine your blogging strategy.
7. Infographics Drive Engagement
Insight: Infographics remain popular for their ability to convey complex information in a digestible format, with 88% of marketers investing in them.
Actionable Steps:
Create high-quality infographics that highlight key industry data, trends, or how-to guides.
Share infographics across your social media, blog, and email campaigns.
Encourage sharing and use infographics in
presentations or sales materials.
8. Social Media Selling Increasing in Popularity
Insight: Social media channels are increasingly becoming shopping destinations, changing consumer purchasing behaviors.
Actionable Steps:
Integrate social media shopping opportunities into your strategy, by using the channel to promote products and services you sell or even to promote an online store you may have.
Create shoppable posts and ads to streamline the purchasing process so your audience knows what products and services you sell.
Monitor and analyze the performance of social selling efforts to optimize your approach.
9. TikTok’s Growing Brand Interest
Insight: TikTok’s marketing appeal continues to grow, with brands planning to increase their investment to tap into its vast, engaged audience.
Actionable Steps:
Develop creative, trend-aligned content for TikTok to engage users.
Experiment with TikTok ads and influencer
partnerships to expand reach.
Analyze TikTok analytics to refine content and
maximize engagement.
10. Strategic Focus on Multiple Social Channels
Insight: Marketers typically manage three to five social channels, tailoring their strategies to each channel’s unique audience and features.
Actionable Steps:
Choose the right mix of social channels based on your target audience and marketing goals.
Tailor content and engagement strategies for each channel, leveraging their specific strengths.
Regularly review channel performance and adjust your strategy to optimize results.
Staying informed and agile is the key to evolving
marketing landscape of 2024 to leverage these trends for dealership marketing success.