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Exhibit Committee’s Changing Role

[Author: Tom Junge, 05.2020 | Keywords: Iowa Field Notes, IAE, NAE, Strategic Initiative] Operational to Strategic Both the Iowa and Nebraska Exhibit Committees met this spring to review the previous winter shows and to plan for upcoming shows. During these meetings, a change in the committee’s role was introduced. Instead of spending time reviewing the… Read More »

Unleash the Power of Your Employees to Help  Find Your Next Hire

Unleash the Power of Your Employees to Help Find Your Next Hire

[Author: Will Rogers, 05.20 | Keyword: Recruiting, Workforce Development] I know this is a difficult time for you and your business. At the same time, we will get through the COVID-19 pandemic and life to return to a “new normal” in the weeks and months to come. One of the things that will likely continue… Read More »

Text Marketing  Trends to Watch  for the Last  Half of 2020

Text Marketing Trends to Watch for the Last Half of 2020

[Author: Cindy Feldman, 05.20 | Keyword: Marketing, Texting] With a 98% read rate, text messaging has become a popular and effective marketing trend. Nine out of 10 consumers prefer to text with businesses and text messages are more likely to be read than emails. But as more companies adopt text messaging, you’ll need to keep… Read More »