There are many advertising choices to choose from the marketing mix, however, radio still ranks as one of the best ways to reach ag producers. And while it is easy to dismiss AM/FM radio when Spotify, Apple Music and Pandora exist, it’s easy to underestimate the powerful reach and ad effectiveness that AM/FM radio advertising has to offer. Recently, Aimpoint Research came out with findings for a study they did for the National Farm Broadcasters Association (NFBA) when doing research on the Farmer of the Future 2.0. Their aim was to enable deeper understanding of the U.S. farmers and ranchers…. Read More »
15 Key Marketing Trends to Watch for in 2024 Staying ahead of the curve in marketing is essential for companies seeking to thrive in 2024 and beyond. As technology changes the way marketers operate, it’s important to stay informed about the latest innovations so you can effectively connect with your audience in the year ahead. Below are the key marketing trends that are set to shape the landscape in 2024. Understanding these trends is crucial for businesses looking to remain competitive and relevant. 1. Unpredictability An election year during the age of AI means that the only trend I can… Read More »
Social media is an effective tool to market your dealership to customers, but did you know it can also serve as an avenue to recruit new employees? Social media platforms can be used by your dealership to post vacant positions, connect with job seekers, and share content that makes your company appealing to potential candidates. Benefits of Using Social Media It’s widely used—as of January 2023, 59.9 percent of the world’s population uses social media. Your dealership can use social media to reach a wider audience, including those who are not actively job searching that you would otherwise only find… Read More »
Social media trends continue to soar. Let’s review some new things happening in the social channels.
[Author: Cindy Feldman, 07.17 | Keywords: Marketing, Social Media, LinkedIn] The Benefits of a LinkedIn Business Profile It’s fair to say that social media has become huge in today’s society, and believe it or not, it has also become a huge tool for businesses. While social media might not be your forte, you may want to consider creating a LinkedIn profile for your dealership. LinkedIn is a social networking site geared toward professionals and is a tool used by a lot of businesses. As we’ve been coaching you on ways to “connect” when recruiting, this may be another way for you… Read More »
[Author: Cindy Feldman, 03.17 | Keywords: Marketing, Logo, History] We call ourselves INEDA. Same company. Same name. Now with a refreshed, new look to better represent who we are and where we’re headed in the future. We’ve always been about serving and advocating for equipment dealers and always will be. But even so, our business has evolved during the past decades. We needed our visual identity to evolve, too. Something to better reflect that what we used to think of as traditional equipment now has evolved into a very large, competitive, global environment. And just as our dealers’ and manufacturers’ equipment has evolved,… Read More »