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Marketing View: 15 Key Marketing Trends to Watch for in 2024

Marketing View: 15 Key Marketing Trends to Watch for in 2024

15 Key Marketing Trends to Watch for in 2024 Staying ahead of the curve in marketing is essential for companies seeking to thrive in 2024 and beyond. As technology changes the way marketers operate, it’s important to stay informed about the latest innovations so you can effectively connect with your audience in the year ahead. Below are the key marketing trends that are set to shape the landscape in 2024. Understanding these trends is crucial for businesses looking to remain competitive and relevant. 1. Unpredictability An election year during the age of AI means that the only trend I can… Read More »

Marketing View: Using Social Media as a Recruitment Tool

Social media is an effective tool to market your dealership to customers, but did you know it can also serve as an avenue to recruit new employees? Social media platforms can be used by your dealership to post vacant positions, connect with job seekers, and share content that makes your company appealing to potential candidates. Benefits of Using Social Media It’s widely used—as of January 2023, 59.9 percent of the world’s population uses social media. Your dealership can use social media to reach a wider audience, including those who are not actively job searching that you would otherwise only find… Read More »

Get “LinkedIn”

Get “LinkedIn”

[Author: Cindy Feldman, 07.17 | Keywords: Marketing, Social Media, LinkedIn] The Benefits of a LinkedIn Business Profile It’s fair to say that social media has become huge in today’s society, and believe it or not, it has also become a huge tool for businesses. While social media might not be your forte, you may want to consider creating a LinkedIn profile for your dealership. LinkedIn is a social networking site geared toward professionals and is a tool used by a lot of businesses. As we’ve been coaching you on ways to “connect” when recruiting, this may be another way for you… Read More »

Engaged Employees = Active Employees

[01.17 | Keywords: Marketing, Branding, Employee Engagement] Employee engagement is a property of the relationship between an organization and its employees. An ìengaged employeeî is one who is fully absorbed by and enthusiastic about their work and takes positive action to further the organizationís reputation and interests. Time and time again it has been shown that “engaged employees” are extremely beneficial to a business. They have fewer absences. They have fewer safety incidents. They are loyal, stable employees. They are more productive. Bottom line, businesses with engaged employees not only have a better working environment, they perform better as well…. Read More »