15 Key Marketing Trends to Watch for in 2024 Staying ahead of the curve in marketing is essential for companies seeking to thrive in 2024 and beyond. As technology changes the way marketers operate, it’s important to stay informed about the latest innovations so you can effectively connect with your audience in the year ahead. Below are the key marketing trends that are set to shape the landscape in 2024. Understanding these trends is crucial for businesses looking to remain competitive and relevant. 1. Unpredictability An election year during the age of AI means that the only trend I can… Read More »
[Author: Cindy Feldman, 07.17 | Keywords: Marketing, Social Media, LinkedIn] The Benefits of a LinkedIn Business Profile It’s fair to say that social media has become huge in today’s society, and believe it or not, it has also become a huge tool for businesses. While social media might not be your forte, you may want to consider creating a LinkedIn profile for your dealership. LinkedIn is a social networking site geared toward professionals and is a tool used by a lot of businesses. As we’ve been coaching you on ways to “connect” when recruiting, this may be another way for you… Read More »
[Author: Cindy Feldman, 03.17 | Keywords: Marketing, Logo, History] We call ourselves INEDA. Same company. Same name. Now with a refreshed, new look to better represent who we are and where we’re headed in the future. We’ve always been about serving and advocating for equipment dealers and always will be. But even so, our business has evolved during the past decades. We needed our visual identity to evolve, too. Something to better reflect that what we used to think of as traditional equipment now has evolved into a very large, competitive, global environment. And just as our dealers’ and manufacturers’ equipment has evolved,… Read More »
[01.17 | Keywords: Marketing, Branding, Employee Engagement] Employee engagement is a property of the relationship between an organization and its employees. An ìengaged employeeî is one who is fully absorbed by and enthusiastic about their work and takes positive action to further the organizationís reputation and interests. Time and time again it has been shown that “engaged employees” are extremely beneficial to a business. They have fewer absences. They have fewer safety incidents. They are loyal, stable employees. They are more productive. Bottom line, businesses with engaged employees not only have a better working environment, they perform better as well…. Read More »
[01/17 | Keywords: Marketing, Branding, Employee Advocacy, Social Media] Having employees like and share content allows for maximum exposure on social media and puts your businesses in a better position to be heard. It also conveys the message that your employees think they work for a great company and want others to know about it. In addition to building brand awareness and improving company culture, employee advocacy has been proven to have a significant impact on revenue as well. Employee advocacy is an “always on” marketing channel that results in five times more web traffic and 25% more leads (Edelman… Read More »
