15 Key Marketing Trends to Watch for in 2024 Staying ahead of the curve in marketing is essential for companies seeking to thrive in 2024 and beyond. As technology changes the way marketers operate, it’s important to stay informed about the latest innovations so you can effectively connect with your audience in the year ahead. Below are the key marketing trends that are set to shape the landscape in 2024. Understanding these trends is crucial for businesses looking to remain competitive and relevant. 1. Unpredictability An election year during the age of AI means that the only trend I can… Read More »
Social media is an effective tool to market your dealership to customers, but did you know it can also serve as an avenue to recruit new employees? Social media platforms can be used by your dealership to post vacant positions, connect with job seekers, and share content that makes your company appealing to potential candidates. Benefits of Using Social Media It’s widely used—as of January 2023, 59.9 percent of the world’s population uses social media. Your dealership can use social media to reach a wider audience, including those who are not actively job searching that you would otherwise only find… Read More »
Social media trends continue to soar. Let’s review some new things happening in the social channels.
[Author: Cindy Feldman, 07.17 | Keywords: Marketing, Social Media, LinkedIn] The Benefits of a LinkedIn Business Profile It’s fair to say that social media has become huge in today’s society, and believe it or not, it has also become a huge tool for businesses. While social media might not be your forte, you may want to consider creating a LinkedIn profile for your dealership. LinkedIn is a social networking site geared toward professionals and is a tool used by a lot of businesses. As we’ve been coaching you on ways to “connect” when recruiting, this may be another way for you… Read More »
[01/17 | Keywords: Marketing, Branding, Employee Advocacy, Social Media] Having employees like and share content allows for maximum exposure on social media and puts your businesses in a better position to be heard. It also conveys the message that your employees think they work for a great company and want others to know about it. In addition to building brand awareness and improving company culture, employee advocacy has been proven to have a significant impact on revenue as well. Employee advocacy is an “always on” marketing channel that results in five times more web traffic and 25% more leads (Edelman… Read More »
[Author: Cindy Feldman, 01.17 | Keywords: Marketing, Social Media] Leveraging the power of social media marketing can help elevate your dealershipís customer base in a dramatic way. But getting started without any previous experience or insight might be intimidating. It is important to understand social media basics. From maximizing quality to increasing your online entry points, abiding by these 10 suggestions will help build a foundation that will serve your customers, your brand andóperhaps most importantly—your dealershipís bottom line. 1. Listen – Success with social media requires more listening and less talking. Read your target audience’s online content and join discussions to learn… Read More »
