There are many advertising choices to choose from the marketing mix, however, radio still ranks as one of the best ways to reach ag producers. And while it is easy to dismiss AM/FM radio when Spotify, Apple Music and Pandora exist, it’s easy to underestimate the powerful reach and ad effectiveness that AM/FM radio advertising has to offer. Recently, Aimpoint Research came out with findings for a study they did for the National Farm Broadcasters Association (NFBA) when doing research on the Farmer of the Future 2.0. Their aim was to enable deeper understanding of the U.S. farmers and ranchers…. Read More »
As the marketing landscape evolves rapidly in 2024, it’s crucial for dealerships to keep up and stay ahead of the curve. with the latest marketing trends isn’t always easy. Keeping up isn’t easy, but to succeed in the fast-paced marketing world — I’d challenge you to pick 3 or 4 of the insights below to focus on and see what adifference it can make! 1. Short-form Video Content Dominance Insight: Short-form video content on platforms like TikTok, Snapchat, Reels, and YouTube Shorts continues to engage audiences effectively, with 53% of marketers utilizing this format in 2024. Actionable Steps: Invest in… Read More »
Social media is an effective tool to market your dealership to customers, but did you know it can also serve as an avenue to recruit new employees? Social media platforms can be used by your dealership to post vacant positions, connect with job seekers, and share content that makes your company appealing to potential candidates. Benefits of Using Social Media It’s widely used—as of January 2023, 59.9 percent of the world’s population uses social media. Your dealership can use social media to reach a wider audience, including those who are not actively job searching that you would otherwise only find… Read More »
Social media trends continue to soar. Let’s review some new things happening in the social channels.
By Cindy Feldman, Marketing Director [cindyf@ineda.com] You have 8 seconds (probably less) to captivate and retain your audience. Every second and every scroll counts. Your above the fold content needs to hook your visitors and motivate them to stay on the page. A great page with poor above the fold content is like a brilliant book with a terrible cover. Yeah, yeah—we all know you shouldn’t judge a book by its cover…but everyone still does it. And visitors will do the same thing with your email, landing page, or article. Does your above the fold content need to be your… Read More »
Did you know there are 2.5 million skilled trade job openings expected this year and they’re not just in construction? Skills-based career opportunities exist across many industries, and the path to reach them is shorter, more focused, and less expensive than the journey to a four-year degree. I know it is sometimes hard to think of new ways to say the same old thing about trying to convince or educate someone to get into the trades. That’s where I come in! Continue reading for seven talking points to use when promoting your open positions on social media or even when… Read More »
