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Find Your “New Normal”

Find Your “New Normal”

[Author: Cindy Feldman, 07.16 | Keywords: Marketing, Change] It was Neale Donald Walsch who said: “Life begins at the end of your comfort zone.” And it cannot be more true if you think about the correlation of where the equipment industry is right now. Most often, people live their lives in their comfort zones—afraid to… Read More »

See How Far We’ve Come

[Author: Cindy Feldman, 05.16 | Keywords: Marketing, Channels] Receiving a message has evolved rapidly over the years, from the early days of Pony Express to today’s environment of delivering digitally. Just imagine having to wait over a week to receive a message from a friend—yes, several days! Fortunately, communication in today’s world is instantaneous. Before… Read More »

Ten Nuggets to Marketing Success

Ten Nuggets to Marketing Success

[Author: Cindy Feldman, 03.16 | Keywords: Marketing] Everyone is talking marketing advice these days, from authors to bloggers to social media gurus. But for those of us that have worked hard to find success, true marketing wisdom is more than just inspirational plateaus, it’s success-defining mantras. Empathy will always come back to interpersonal connections. Become… Read More »

2016: Marketing Strategy

2016: Marketing Strategy

[Author: Cindy Feldman, 01.16 | Keywords: Marketing, Strategy] More Isn’t Always Better Social media isn’t going anywhere as people are consuming more online content than ever before. Just remember… More isn’t always better—sometimes more is just more. Instead of creating more “me too” content like everyone else and arbitrarily launching new presences on new social… Read More »