Better Business Bureau – Advertising Requirements, 3-Day Cooling Off Rule

[Author: Tom Junge, Iowa Field Director, 2002; R-2013 | Keywords: Business, Operations, Advertising] Recently, a dealer showed me a letter he had received from the Better Business Bureau regarding an advertisement that he had placed in a newspaper. This ad promoted zero percent interest for two years on used combines. The letter from the Better Business Bureau stated that the dealer’s ad did not meet the guidelines for advertising credit financing. The dealer quickly responded to the Better Business Bureau that they would not run the ad as printed again. This dealer was unaware that he needed to disclose additional information in… Read More »