As the marketing landscape evolves rapidly in 2024, it’s crucial for dealerships to keep up and stay ahead of the curve. with the latest marketing trends isn’t always easy. Keeping up isn’t easy, but to succeed in the fast-paced marketing world — I’d challenge you to pick 3 or 4 of the insights below to focus on and see what adifference it can make! 1. Short-form Video Content Dominance Insight: Short-form video content on platforms like TikTok, Snapchat, Reels, and YouTube Shorts continues to engage audiences effectively, with 53% of marketers utilizing this format in 2024. Actionable Steps: Invest in… Read More »
15 Key Marketing Trends to Watch for in 2024 Staying ahead of the curve in marketing is essential for companies seeking to thrive in 2024 and beyond. As technology changes the way marketers operate, it’s important to stay informed about the latest innovations so you can effectively connect with your audience in the year ahead. Below are the key marketing trends that are set to shape the landscape in 2024. Understanding these trends is crucial for businesses looking to remain competitive and relevant. 1. Unpredictability An election year during the age of AI means that the only trend I can… Read More »
[01.17 | Keywords: Marketing, Branding, Employee Engagement] Employee engagement is a property of the relationship between an organization and its employees. An ìengaged employeeî is one who is fully absorbed by and enthusiastic about their work and takes positive action to further the organizationís reputation and interests. Time and time again it has been shown that “engaged employees” are extremely beneficial to a business. They have fewer absences. They have fewer safety incidents. They are loyal, stable employees. They are more productive. Bottom line, businesses with engaged employees not only have a better working environment, they perform better as well…. Read More »
[01/17 | Keywords: Marketing, Branding, Employee Advocacy, Social Media] Having employees like and share content allows for maximum exposure on social media and puts your businesses in a better position to be heard. It also conveys the message that your employees think they work for a great company and want others to know about it. In addition to building brand awareness and improving company culture, employee advocacy has been proven to have a significant impact on revenue as well. Employee advocacy is an “always on” marketing channel that results in five times more web traffic and 25% more leads (Edelman… Read More »
