As the marketing landscape evolves rapidly in 2024, it’s crucial for dealerships to keep up and stay ahead of the curve. with the latest marketing trends isn’t always easy. Keeping up isn’t easy, but to succeed in the fast-paced marketing world — I’d challenge you to pick 3 or 4 of the insights below to focus on and see what adifference it can make! 1. Short-form Video Content Dominance Insight: Short-form video content on platforms like TikTok, Snapchat, Reels, and YouTube Shorts continues to engage audiences effectively, with 53% of marketers utilizing this format in 2024. Actionable Steps: Invest in… Read More »
15 Key Marketing Trends to Watch for in 2024 Staying ahead of the curve in marketing is essential for companies seeking to thrive in 2024 and beyond. As technology changes the way marketers operate, it’s important to stay informed about the latest innovations so you can effectively connect with your audience in the year ahead. Below are the key marketing trends that are set to shape the landscape in 2024. Understanding these trends is crucial for businesses looking to remain competitive and relevant. 1. Unpredictability An election year during the age of AI means that the only trend I can… Read More »
[Author: Cindy Feldman, 05.20 | Keyword: Marketing, Texting] With a 98% read rate, text messaging has become a popular and effective marketing trend. Nine out of 10 consumers prefer to text with businesses and text messages are more likely to be read than emails. But as more companies adopt text messaging, you’ll need to keep your strategy fresh by capitalizing on the latest Short Message Service (SMS) marketing trends in 2020. Consider these eight text marketing trends for your strategy this year: 1. Move from Phone to SMS in Customer Service Customer service plays a supporting role in marketing departments by… Read More »
[Author: Cindy Feldman, 07.17 | Keywords: Marketing, Social Media, LinkedIn] The Benefits of a LinkedIn Business Profile It’s fair to say that social media has become huge in today’s society, and believe it or not, it has also become a huge tool for businesses. While social media might not be your forte, you may want to consider creating a LinkedIn profile for your dealership. LinkedIn is a social networking site geared toward professionals and is a tool used by a lot of businesses. As we’ve been coaching you on ways to “connect” when recruiting, this may be another way for you… Read More »
[Author: Cindy Feldman, 05.17 | Keywords: Marketing, Work Ethic] Smart people know the importance of shifting gears on the weekend to relaxing and rejuvenating activities. They use their weekends to create a better week ahead. This is easier said than done, so here ís some help. The following are some things that you can do to find balance on the weekend and come into work at 110 percent on Monday morning. Disconnect. Disconnecting is the most important weekend strategy, because if you can’t find a way to remove yourself electronically from your work Friday evening through Monday morning, then you’ve never really… Read More »
