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Here Is What I Want from my Precision Dealer

[Source: INEDA, 05.2017 | Keywords: Precision Farming] • Knowledgeable people. Employees who understand technology and what products are available in the market. • Help make it easy. This stuff is complicated. Anything you can do to make it simpler helps. Wireless data transfer, prepopulating existing databases, and good software and web design are all part of easy. • To be impressed. Tell me something I do not know about my farm in a way that I understand. Tell me something I can do better. • Value. I understand what you do costs money. I just need a return on my… Read More »

Managing Precision Farming

[Source: INEDA, 05.2017 | Keywords: Precision Farming] The precision farming market reached $3.68 billion in 2016 and is expected to grow 13.5% by 2022 – a record $7.87 billion. How does your dealership stay competitive in this growing market? Precision technology can be a tricky thing to manage. From determining who’s in charge of selling and servicing the products, to staying on top of ever changing technology and an increasingly competitive landscape, running an effective precision technology department requires thoughtful planning and a willingness to adapt when necessary. Precision dealers from Butler Ag Equipment (BA), Brakke Implement, Inc. (BI), Grosshans… Read More »