As the marketing landscape evolves rapidly in 2024, it’s crucial for dealerships to keep up and stay ahead of the curve. with the latest marketing trends isn’t always easy. Keeping up isn’t easy, but to succeed in the fast-paced marketing world — I’d challenge you to pick 3 or 4 of the insights below to focus on and see what adifference it can make! 1. Short-form Video Content Dominance Insight: Short-form video content on platforms like TikTok, Snapchat, Reels, and YouTube Shorts continues to engage audiences effectively, with 53% of marketers utilizing this format in 2024. Actionable Steps: Invest in… Read More »
15 Key Marketing Trends to Watch for in 2024 Staying ahead of the curve in marketing is essential for companies seeking to thrive in 2024 and beyond. As technology changes the way marketers operate, it’s important to stay informed about the latest innovations so you can effectively connect with your audience in the year ahead. Below are the key marketing trends that are set to shape the landscape in 2024. Understanding these trends is crucial for businesses looking to remain competitive and relevant. 1. Unpredictability An election year during the age of AI means that the only trend I can… Read More »
[Author: INEDA Staff, 05.2020 | Keywords: Recruiting, Workforce Development] The stakes are high. Recruiting and retaining technicians will be one of the top three success factors in the ag and construction equipment industry over the next 10 to 15 years. And whoever figures out the workforce equation is going to be in the driver’s seat. The U.S. Bureau of Labor Statistics reports that employment of diesel service technicians and mechanics is projected to grow nearly 13% from 2018 to 2028, faster than the average for all occupations. The agency also said 67,000 technicians will be needed to replace retired workers,… Read More »
[Author: Will Rogers, 05.20 | Keyword: Recruiting, Workforce Development] I know this is a difficult time for you and your business. At the same time, we will get through the COVID-19 pandemic and life to return to a “new normal” in the weeks and months to come. One of the things that will likely continue to be an issue for nearly every employer is the ability to find the right employees for your business. Based on dozens of conversations I’ve had with members over the past 12+ years, recruiting the right workforce remains one of the biggest concerns in the… Read More »
[Author: Andrew E. Goodman, President/CEO, 03.2017 | Keywords: Executive Insight, Recruiting] The critical issue of recruiting and training top notch service technicians has been addressed in past issues of The Retailer. Traditionally, these articles focused on recruiting community college students or graduates trained to service equipment. However, as equipment continues to become more technically advanced, it is more important than ever for service technicians to get the appropriate training offered at many of these fine community colleges. The service department is not the only department that has become more technically advanced. Computer systems have infiltrated almost every aspect of the… Read More »
