Caterpillar Enters the Smartphone Market

[Source: INEDA, 01.2016 | Keywords: Smartphones, CAT, Caterpillar] The Caterpillar brand exudes power on jobsites around the world. So, if anyone was going to tailor the smartphone to the construction industry, Cat was the perfect manufacturer to give it a try. Caterpillar, known for making products that are both strong and practical, followed this same approach when entering the cell phone marketplace. According to the company’s website, “We can’t be dealing with fancy, overdesigned phones that smash if you drop them. Instead, we make innovative, tough devices that won’t let you down in tough situations. Durability is at the heart… Read More »