2016: Marketing Strategy

[Author: Cindy Feldman, 01.16 | Keywords: Marketing, Strategy] More Isn’t Always Better Social media isn’t going anywhere as people are consuming more online content than ever before. Just remember… More isn’t always better—sometimes more is just more. Instead of creating more “me too” content like everyone else and arbitrarily launching new presences on new social networks, work to get specific by creating better, more unique content — even if that ultimately means producing less content. Video. Video. Video. By 2020, 80% of the entire Internet consumption will be dominated by video. (Remember the ice bucket challenge?) I can’t be more… Read More »