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Smart Farming on the Rise: Autonomous Agricultural Market Expected to See Significant Surge

Smart Farming on the Rise: Autonomous Agricultural Market Expected to See Significant Surge

The Global Autonomous Agricultural Vehicle Market size will expand at over 17% CAGR from 2024 to 2032, due to technological advancements and the rise of precision agriculture. Autonomous agricultural vehicles are equipped with advanced sensors, GPS, and AI to perform tasks, such as planting, harvesting, and soil analysis with high accuracy and efficiency. With ongoing developments, autonomous agricultural vehicles are providing greater support for sustainable farming practices to help farmers manage their fields more effectively and meet the increasing global food demand. For instance, in February 2024, FarmX introduced Perceptive Navigation for autonomous agricultural vehicles, displaying GPS-free navigation and a comprehensive farm… Read More »

Lessiter Media Releases New “Autonomous Farm Equipment: Adoption & Outlook” Report

Lessiter Media Releases New “Autonomous Farm Equipment: Adoption & Outlook” Report

Global demands for food, fuel and fiber are expected to dramatically increase over the next 25 years. At the same time, continuing labor shortages have growers seeking out technology to reduce labor while more precisely applying applied crop inputs via variable-rate technology. This exclusive report, Autonomous Farm Equipment: U.S. Farm Adoption & Outlook report, features original analysis from farm machinery experts coupled with primary research on the impact that autonomous and robotic farm machinery will have on North American equipment dealers, manufacturers and suppliers. You’ll also find a summary of autonomy’s technological progression that indicates that the intersection of remote sensing, internet… Read More »

Marketing View: Top 10 Insights and Actionable  Marketing Strategies to follow in 2024

Marketing View: Top 10 Insights and Actionable Marketing Strategies to follow in 2024

As the marketing landscape evolves rapidly in 2024, it’s crucial for dealerships to keep up and stay ahead of the curve. with the latest marketing trends isn’t always easy. Keeping up isn’t easy, but to succeed in the fast-paced marketing world — I’d challenge you to pick 3 or 4 of the insights below to focus on and see what adifference it can make! 1. Short-form Video Content Dominance Insight: Short-form video content on platforms like TikTok, Snapchat, Reels, and YouTube Shorts continues to engage audiences effectively, with 53% of marketers utilizing this format in 2024. Actionable Steps: Invest in… Read More »

Marketing View: 15 Key Marketing Trends to Watch for in 2024

Marketing View: 15 Key Marketing Trends to Watch for in 2024

15 Key Marketing Trends to Watch for in 2024 Staying ahead of the curve in marketing is essential for companies seeking to thrive in 2024 and beyond. As technology changes the way marketers operate, it’s important to stay informed about the latest innovations so you can effectively connect with your audience in the year ahead. Below are the key marketing trends that are set to shape the landscape in 2024. Understanding these trends is crucial for businesses looking to remain competitive and relevant. 1. Unpredictability An election year during the age of AI means that the only trend I can… Read More »

Must Have Apps

[Source: Matt Hopkins, CropLife; Google Play Store and Apple App Store, 01.2016 | Keywords: Apps, Innovations, Technology] In 2010 there were 300,000 mobile apps in the Apple App Store, according to Statista Inc. This number ballooned to 1.5 million apps in 2015, a 400% increase in just five years. This incredible volume of mobile apps has spilled over into agriculture, with the number of farming apps available growing exponentially. Following is a sample of some useful apps available for dealers and customers alike.  AGCO Go-Task Mobile – Set for release in early 2016, the Go-Task app will be AGCO’s solution… Read More »