Text Marketing Trends to Watch for the Last Half of 2020

[Author: Cindy Feldman, 05.20 | Keyword: Marketing, Texting] With a 98% read rate, text messaging has become a popular and effective marketing trend. Nine out of 10 consumers prefer to text with businesses and text messages are more likely to be read than emails. But as more companies adopt text messaging, you’ll need to keep your strategy fresh by capitalizing on the latest Short Message Service (SMS) marketing trends in 2020. Consider these eight text marketing trends for your strategy this year: 1. Move from Phone to SMS in Customer Service Customer service plays a supporting role in marketing departments by… Read More »