[Author: Cindy Feldman, 01.17 | Keywords: Marketing, Social Media] Leveraging the power of social media marketing can help elevate your dealershipís customer base in a dramatic way. But getting started without any previous experience or insight might be intimidating. It is important to understand social media basics. From maximizing quality to increasing your online entry points, abiding by...…
[Author: Cindy Feldman, 09.16 | Keyword: Marketing, Farm Shows] Can you believe it is farm show season again? These shows provide a great opportunity for agri-marketers to connect with huge numbers of customers and prospects over a three-day span at a single location. But the time, expense and energy needed to create an impressive and...…
[Author: Cindy Feldman, 11.16 | Keywords: Marketing, Emojis] Mobile messaging app and emoji use has reached widespread adoption as a way consumers express themselves, according to the newly released “2016 Emoji Report.” The report shows monthly active use of messaging apps has eclipsed social media, and daily use is rapidly accelerating. On a monthly basis, Facebook...…
[Author: Cindy Feldman, 05.16 | Keywords: Marketing, Channels] Receiving a message has evolved rapidly over the years, from the early days of Pony Express to today’s environment of delivering digitally. Just imagine having to wait over a week to receive a message from a friend—yes, several days! Fortunately, communication in today’s world is instantaneous. Before...…
[Author: Cindy Feldman, 07.16 | Keywords: Marketing, Change] It was Neale Donald Walsch who said: “Life begins at the end of your comfort zone.” And it cannot be more true if you think about the correlation of where the equipment industry is right now. Most often, people live their lives in their comfort zones—afraid to...…
[Author: Cindy Feldman, 01.16 | Keywords: Marketing, Strategy] More Isn’t Always Better Social media isn’t going anywhere as people are consuming more online content than ever before. Just remember… More isn’t always better—sometimes more is just more. Instead of creating more “me too” content like everyone else and arbitrarily launching new presences on new social...…
[Author: Cindy Feldman, 03.16 | Keywords: Marketing] Everyone is talking marketing advice these days, from authors to bloggers to social media gurus. But for those of us that have worked hard to find success, true marketing wisdom is more than just inspirational plateaus, it’s success-defining mantras. Empathy will always come back to interpersonal connections. Become...…
[Author: Cindy Feldman, 03.17 | Keywords: Marketing, Logo, History] We call ourselves INEDA. Same company. Same name. Now with a refreshed, new look to better represent who we are and where we’re headed in the future. We’ve always been about serving and advocating for equipment dealers and always will be. But even so, our business has evolved during...…
[Author: Cindy Feldman, 05.17 | Keywords: Marketing, Work Ethic] Smart people know the importance of shifting gears on the weekend to relaxing and rejuvenating activities. They use their weekends to create a better week ahead. This is easier said than done, so here ís some help. The following are some things that you can do to...…
