[Author: Cindy Feldman, 09.16 | Keyword: Marketing, Farm Shows] Can you believe it is farm show season again? These shows provide a great opportunity for agri-marketers to connect with huge numbers of customers and prospects over a three-day span at a single location. But the time, expense and energy needed to create an impressive and...…
[Author: Cindy Feldman, 11.16 | Keywords: Marketing, Emojis] Mobile messaging app and emoji use has reached widespread adoption as a way consumers express themselves, according to the newly released “2016 Emoji Report.” The report shows monthly active use of messaging apps has eclipsed social media, and daily use is rapidly accelerating. On a monthly basis, Facebook...…
[Author: Cindy Feldman, 05.16 | Keywords: Marketing, Channels] Receiving a message has evolved rapidly over the years, from the early days of Pony Express to today’s environment of delivering digitally. Just imagine having to wait over a week to receive a message from a friend—yes, several days! Fortunately, communication in today’s world is instantaneous. Before...…
[Author: Cindy Feldman, 07.16 | Keywords: Marketing, Change] It was Neale Donald Walsch who said: “Life begins at the end of your comfort zone.” And it cannot be more true if you think about the correlation of where the equipment industry is right now. Most often, people live their lives in their comfort zones—afraid to...…
[Author: Cindy Feldman, 01.16 | Keywords: Marketing, Strategy] More Isn’t Always Better Social media isn’t going anywhere as people are consuming more online content than ever before. Just remember… More isn’t always better—sometimes more is just more. Instead of creating more “me too” content like everyone else and arbitrarily launching new presences on new social...…
[Author: Cindy Feldman, 03.16 | Keywords: Marketing] Everyone is talking marketing advice these days, from authors to bloggers to social media gurus. But for those of us that have worked hard to find success, true marketing wisdom is more than just inspirational plateaus, it’s success-defining mantras. Empathy will always come back to interpersonal connections. Become...…
[Author: Mark Othmer, 05.17 | Keywords: Nebraska Field Notes, Nebraska Legislative] Recently, several dealers from Nebraska and Iowa traveled to Washington, D.C. to participate in the annual legislative Fly-In. In my opinion, this is one of the best experiences for dealers INEDA helps arrange. We make arrangements for Nebraska dealers to visit the offices of...…
[Author: Andrew E. Goodman, 05.17 | Keywords: Executive Insight] In my column in the August 2014 issue of The Retailer, I cited a chart published by the Federal Reserve of Kansas City titled, “Gross Farm Income and Net Returns to Farm Operators” covering 1910 to 2010. The chart showed four major peaks in gross farm...…
[Author: Tom Junge, 05.17 | Keywords: Iowa Field Notes, Whole Goods] The results are in! First, letís take a moment to celebrate the good news ñ new equipment sales were up 2.8% and used equipment sales were up 22.8% for the first quarter of 2017 compared to the first quarter of 2016, according to the 2017 State...…
[Author: Cindy Feldman, 03.17 | Keywords: Marketing, Logo, History] We call ourselves INEDA. Same company. Same name. Now with a refreshed, new look to better represent who we are and where we’re headed in the future. We’ve always been about serving and advocating for equipment dealers and always will be. But even so, our business has evolved during...…
[Author: Cindy Feldman, 05.17 | Keywords: Marketing, Work Ethic] Smart people know the importance of shifting gears on the weekend to relaxing and rejuvenating activities. They use their weekends to create a better week ahead. This is easier said than done, so here ís some help. The following are some things that you can do to...…
[Source: John Taylor, Omaha World-Herald, 2002; R-2013 | Keywords: Nebraska Legislation, Sales Tax] Some Nebraska industrial-equipment dealers have found themselves caught in the middle of a sales-tax problem involving the sale of their products to governmental entities in other states. Andrew Goodman, executive vice president of the Des Moines-based Iowa-Nebraska Equipment Dealers Association, says “it’s not a...…
