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Delivered by mail and electronically, each issue of our Retailer magazine contains a variety of unique features written by industry and staff experts – necessary, pertinent information you simply cannot find anywhere else. In addition, Retailer has a variety of regular columns that give readers the authoritative “inside track” on regulatory, legislative and field issues, written and supported by our team. [Circulation – 750]

Focus on Optimism Jan/Feb 2020
Focus on Compliance Mar/Apr 2020
Focus on Tech Shortage May/June 2020
Focus on Digital Customers July/August 2020
Focus on New Normal Sept/Oct 2020
Focus on Moving Forward Nov/Dec 2020


Delivered via email, each issue of RoundUp highlights the most current news items and collects manufacturer, dealer and industry news in a compact and concise format easy for the reader to digest. [Open Rate – 50% | Click Rate – 75%]

Advertise with us! Our publications provide:

Visibility to dealer members and associate members

  • Surveys show both Retailer and RoundUp hold equal value to our members. They read the advertising in addition to the editorial and use both to guide their spending.

A growing list of premium readers and consumers

  • Not only dealer members, but associate members, manufacturer executives, specialty manufacturers, ag business partners and other affiliates located across 27 states, 2 Canadian provinces and France, read our publications.

[2020 Advertising Rates]