As the marketing landscape evolves rapidly in 2024, it’s crucial for dealerships to keep up and stay ahead of the curve. with the latest marketing trends isn’t always easy. Keeping up isn’t easy, but to succeed in the fast-paced marketing world — I’d challenge you to pick 3 or 4 of the insights below to...…
15 Key Marketing Trends to Watch for in 2024 Staying ahead of the curve in marketing is essential for companies seeking to thrive in 2024 and beyond. As technology changes the way marketers operate, it’s important to stay informed about the latest innovations so you can effectively connect with your audience in the year ahead....…
[Author: INEDA Staff, 05.2020 | Keywords: Recruiting, Workforce Development] The stakes are high. Recruiting and retaining technicians will be one of the top three success factors in the ag and construction equipment industry over the next 10 to 15 years. And whoever figures out the workforce equation is going to be in the driver’s seat....…
[Author: Will Rogers, 05.20 | Keyword: Recruiting, Workforce Development] I know this is a difficult time for you and your business. At the same time, we will get through the COVID-19 pandemic and life to return to a “new normal” in the weeks and months to come. One of the things that will likely continue...…
[Source: INEDA, 11.2016 | Keywords: Women, Dealer, Recruiting] Denise Nelsen has been with AgDirect since its inception in 1998 as part of her 25-year career in the Farm Credit system. The York, Nebraska-based territory manager said that while it was her dream job from day one, working in a male-dominated industry wasn’t always easy. “I...…
[Source: INEDA, 11.2016 | Keywords: Human Resources, Recruiting] A few years ago, Bruce Logan and Nick Sinn of Logan Contractors Supply, Inc., decided that the industrial equipment industry needed to do more to appeal to future employees entering the marketplace. So, they developed an internship program geared toward high school juniors and seniors interested in...…
[Source: INEDA, 11.2016 | Keywords: Human Resources, Recruiting] 1. Fifty-four percent of companies who participated in the annual “AgCareers.com Agribusiness HR Review” estimate 1-5% of their current workforce will retire in the next two years. Talent doesn’t grow on trees but it’s growing at colleges and universities across the country! 2. Looking for local talent? According to CollegeBoard.org,...…
[Source: INEDA, 11.2016 | Keywords: Human Resources, Recruiting] Nearly 60,000 high-skilled agriculture job openings are expected annually in the United States, yet only 35,000 graduates are currently available to fill them, according to the U.S. Department of Ag. How can your dealership reach and hire these recent college graduates? What can you do to set...…
[Author: Andrew E. Goodman, President/CEO, 03.2017 | Keywords: Executive Insight, Recruiting] The critical issue of recruiting and training top notch service technicians has been addressed in past issues of The Retailer. Traditionally, these articles focused on recruiting community college students or graduates trained to service equipment. However, as equipment continues to become more technically advanced,...…
[Author: Lesley Sifers, Tax Favored Benefits, Inc., 2012; R-2013 | Keywords: Human Resources, Recruiting, Hiring] I don’t know if the economy is really getting better or not. However, I do know that many companies have been running with less-than-comfortable staffing levels. While there are a lot of good candidates out there, in the past few years...…
[Author: Lesley Sifers, Tax Favored Benefits, Inc., 2012; R-2013 | Keywords: Human Resources, Recruiting, Job Description] In the August issue, I provided you with tips on how to collect and organize information about the positions in your company. Now, it is time to actually begin writing your job descriptions. Job descriptions should be uniform in appearance and...…
