15 Key Marketing Trends to Watch for in 2024 Staying ahead of the curve in marketing is essential for companies seeking to thrive in 2024 and beyond. As technology changes the way marketers operate, it’s important to stay informed about the latest innovations so you can effectively connect with your audience in the year ahead....…
As we say goodbye to 2023 and welcome 2024, this issue of the Retailer is focused on our economy. As we have heard from many of you, along with the sentiments you’ve heard in your dealerships, there is an uneasiness underlying our current economic condition. A few of the factors contributing to this feeling include...…
L to R: Mark Badertscher (AKRS Equipment), Larry Stauffer (Bruna Implement), Students from Johnson County Central FFA, Mike Brown (KanEquip) [FOR RELEASE: January 9, 2024] The Iowa-Nebraska Equipment Dealers Association (INEDA), host of the Nebraska Ag Expo, is pleased to recognize and support the career and technical education program at Johnson County Central High School...…
Johnston, IA – The Iowa-Nebraska Equipment Dealers Association (INEDA), host of the Nebraska Ag Expo, is pleased to recognize and support the career and technical education program at Lincoln Northeast High School in Lincoln, Nebraska. “Today’s equipment industry embodies the highest level of cutting-edge technology in the world,” said Mark Hennessey, President and CEO of...…
On May 24 and 25, the Iowa-Nebraska Equipment Dealers Association (INEDA) hosted its Workforce Development Summit: Innovative Solutions for Hiring and Retention in Grand Island, NE, and Ankeny, IA, respectively. These summits focused on collaboration and gave attendees the opportunity to share their experiences and ideas, as well as develop action plans to take home...…
Social media is an effective tool to market your dealership to customers, but did you know it can also serve as an avenue to recruit new employees? Social media platforms can be used by your dealership to post vacant positions, connect with job seekers, and share content that makes your company appealing to potential candidates....…
My name is Jamie Mertz, and I hail from the small town of West Bend, Iowa, located in the northwest part of the state. Growing up, I was the second oldest among five children, with an older brother and three younger sisters (including identical twins). My mother, originally from Scranton, IA, dedicated her career to...…
Amid rising prices of both new and used equipment, many dealers are helping their customers leverage financing to spread out their machinery costs and reduce the financial burden of keeping their equipment up to date. But is purchasing the equipment outright with a loan or financing the use of the equipment with a lease the...…
After conducting eight district meetings and two regional workshops in Iowa and Nebraska, it has become evident that workforce development remains a major challenge for our members. The tight labor market, combined with competition for workers from manufacturers, has made it increasingly difficult. We have observed billboards and online marketing messages promoting, “Monday-Friday work week;...…
FORE! For those of you who participate in the exciting (and humbling) game of golf, if you haven’t heard this yelled—or yelled it yourself—you would be in the minority. “FORE!” is shorthand for, “You are about to get hit with a flying projectile that I can’t believe came off of the end of my club....…
Yesterday, Case IH and New Holland signed a Right to Repair Memorandum of Understanding (MOU) with American Farm Bureau Federation (AFBF). AFBF and John Deere signed a Right to Repair MOU in January. As a result of this announcement, farmers and ranchers will continue to have access to Case IH and New Holland brand manuals,...…
The Iowa-Nebraska Equipment Dealers Association (INEDA) is pleased to share that it has awarded $88,500 in scholarships for the 2023-2024 academic year to 66 students in Iowa, Nebraska, Colorado, and Wyoming pursuing careers in Iowa and Nebraska equipment dealerships. “Diesel technology has always been at the forefront of my life,” said Kristopher Hadeen, a scholarship...…
One of your company vehicles is involved in an accident resulting in multiple deaths of a well-respected family from your community and causing significant reputational damage to your company. Don’t you want to have hard evidence showing that your driver is not at fault? In most cases involving accidents with a commercial motor vehicle, law...…
The Iowa-Nebraska Equipment Dealers (INEDA) congratulates the work done by Farm Bureau and especially the leadership of Nebraska Farm Bureau President, Mark McHargue on the newly signed Memorandum of Understanding (MOU) between American Farm Bureau Federation (AFBF) and John Deere. The MOU is a formal acknowledgment of the work that has been and is being...…
As I sit down to write this article and begin to realize it will most likely be the last time I get to have a conversation with you—dealer members who became my work family for the past 25 years—I feel like I should reflect and see if there was something of great importance that should...…
Our daily routines limit us when it comes to seeing, planning, and adapting for the future. I experience this when managing the Iowa Ag Expo and Nebraska Ag Expo. Year after year, I follow the same process for prospecting for new exhibitors, mapping floor plans, assigning booths, sending booth contracts, and arranging speakers. My daily...…
Education is something that can never be taken away from you… Those words made a lifelong impression on me at an early stage in my adult life. Through spending time with my grandfather, a man with only an eighth grade education, I learned a valuable lesson. During my freshman year in college, I admit that...…
Employers with a comprehensive drug testing policy as part of their drug-free workplace program often include reasonable suspicion testing, also known as for-cause or probable-cause testing. Reasonable suspicion testing must be based on individualized suspicion of a particular employee, and employers need to document objective facts that would suggest to a reasonable person that the...…
To be a leader requires us to be willing, vulnerable, and courageous to make mistakes. It requires us to step out of our comfort zones, take risks, adapt to unexpected changes, and learn from triumphs and failures.
